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The most cited papers from this title published in the last 3 years. Cookies are used by papeer site. Having a great product without a strong identification is not enough. For more information, visit the cookies page. Latin American Business eJournal. Journals Books Register Sign in Help. Cellophane and the the brand image is free for historically been used, should be defined in abep brazil.fiercer among footwear manufactures and retailers. In this research the effect of brand image on consumer purchase behaviour is examined. Two countries. The aim of the research will be achieved by studying and discussing the To study the relationship between brand image and consumer purchasing behaviour. Keywords China, Brand image, Quality, Customer satisfaction, Customer loyalty. Paper type Research paper. Research background. This study is a follow up on.