Are you worried of thinking how to increase the occupancy at your storage facility? Are you reading and collecting techniques to improve your business? Here are some solutions if you are searching for tips to increase your market.
1. Attracting the customers
2. Reducing the expenses
3. Selling the services
1. Attracting the Customers: The best way to increase any business is by getting the public attention. Many knew this approach is not as simple as told. Marketing has many techniques to attract customers but the ultimate goal is to motivate your customers and to satisfy them with your services. Empty space at your unit means your possible income is not being earned for that space. Make sure that there is always something special your facility provides to the customers. Also, customers should know about it. Attracting the customers not only means to increase the new customer walk-ins to your unit, but also to make your existing customers to stay with you. Advertisements, discounts, service offers etc are some of the means to grab attention of the public.
2. Reducing the expenses: Another easier way to increase your income without any additional investments is by reducing your expenses. Understand your business and think the areas where you can reduce the investment. Concentrate on marketing areas. If you are still using the conventional advertisements using printing, try changing it to modern means by advertising through televisions, websites etc. Make sure your website gets displayed in first Google results. Though this requires some investment, a creative marketing team specialized in this area can save you.
Another area to cut your expenses is bills. Estimate your bills and check where you can really do a cost-saving. Replace your conventional lightening with LED lights. Use VOIP phones instead of the standard ones. Use laser printers in place of ink-jet printers. Make sure you are not overpaying the taxes.
3. Selling the services: This sounds strange, but really works. The important strategy in the business is to make money in all the possible means. Prepare a matrix, and list out all the services which your company is offering for free. Try to provide the services with minimum rates for free (of course this formula may not be applicable to all the areas). Concentrate on the areas where the customers really feel difficult to manage their tasks. These include packaging, travel and loading into the storage unit. Instead of offering more discounts and free services use different schemes to grab the public attention.
Schemes like ‘pay for the fuel’ and ‘move the goods to your storage’ really attract the customers. Providing rental trucks to the customers is another option. Make sure to educate your customers about all your offers and schemes. Safe box deposit is another area where you can introduce in your facility. Some storage units charge an extra amount for offering 24- hour accessing and package acceptance. Selling locks, packing supplies like boxes, tapes will add up to your sales.